
The fact is, “SSL” and “encryption at rest” is no longer sufficient to users. Even governments are stepping in, as evidenced by the sweeping changes in the EU Data Protection Directive. End users are thinking more about wherethey are storing data, and how that data is being managed. With data breaches becoming a common occurrence on the news and in letters from our banksandhealth providers, it seems that we are finally starting to care about data security. The market is shifting and new trends are emerging, namely: Simply put, Dropbox and their old security model are no longer good enough, which presents opportunities (and challenges) for others in the space.
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The company set the standard on how to store users’ data, providing “good enough” security for the average consumer.įast forward five years, and things have gotten interesting. The consumer cloud war was won, and Dropbox was the billion dollar darling. They announced 50M user accounts, and seemed to be outpacing the competition by leaps and bounds. "The services that privately and securely store user data are increasingly winning out, even if not “free”"īack in 2011, it seemed that Dropbox was on an unstoppable roll to become theone and only consumer cloud service.

But how secure are all of those services? What are they actually doing to protect my data? The answers to these questions increasingly matter to end users. This has lead to an explosion of cloud-based products and services, to the benefit of the end users from a cost and feature perspective. We all know cloud storage is a convenient, accessible technology that gives us access to our data anywhere, across multiple devices.Our increasing appetite to create and manage content is growingbeyond our device capabilities. This will be worth it for those looking to simplify their file management and want to back important files at the same time.It is an interesting time for the cloud storage industry. Eventually, Bitcasa may charge a monthly fee for infinite storage. It can be a bit confusing trying to access your infinite folders at first but once you see how everything can be accessed via the Bitcasa app on each of your computers, you'll soon forget about managing space at all.īitcasa is still a relatively new service so there's no cost yet. In use, Bitcasa works well and has pretty speedy performance. For those not familiar with encryption algorithms, you can rest knowing that AES-256 is very secure.
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You also can work with your files offline and syncing will take place once you connect to the internet.įor the paranoid, Bitcasa uses AES-256 bit encryption on their servers so your files are well protected from hackers and prying eyes. By syncing your files, Bitcasa makes sure that the most recent changes to your files is persistent across all of your machines. Thankfully, Bitcasa also syncs your files, if you don't want to rely on an internet connection to access your files. That's the biggest caveat about Bitcasa, which is that you must have a high speed internet connection to access your files.

Nothing will be stored on your local machine, relying on an internet connection to access your files. The way that Bitcasa makes your folders and storage infinite is by storing all of your files in their cloud.
